Sportaproplus
Sporta Pro Plus is a wholesale supplier of sports medical products, focused on the sports world, with a special emphasis on football clubs. They provide a wide range of products, such as sports tapes, braces, rehabilitation aids, and therapeutic equipment, mainly used by professionals like physiotherapists, physical therapists, and sports caregivers. Their products support both prevention and rehabilitation, making them an essential partner for sports organizations and health professionals.
The directors, Marc and Steve, are ready to pass the torch and want to sell their company to focus on a more relaxed lifestyle abroad. To increase the company's sale value, they approached us with two specific needs: revenue growth paired with an increase in EBITDA, and a complete rebranding of the company to enhance its appeal to potential buyers. The company’s current image is outdated and needs to be refreshed to align with the modern sports world and meet the demands of a younger audience.
Our approach to supporting Sporta Pro Plus is twofold. On one hand, we are working together to achieve revenue targets through targeted sales initiatives. We have appointed an experienced salesperson who is actively seeking new clients and expanding the existing customer base. On the other hand, we are guiding the rebranding, with a new logo already completed and a redesigned website in progress. The goal is to create a more dynamic and youthful image that reflects today’s sports culture and makes the company more attractive for acquisition.
Significant progress has already been made: the new logo has been introduced, the website redevelopment is planned, and the sales strategies are being implemented with the help of the new salesperson. We are on track not only to improve the financial results but also to transform the Sporta Pro Plus brand, making it ready for a successful transition to its next owner. Stay tuned to follow this exciting evolution closely!
