Buss Spirits
Buss Spirits, founded by Serge Buss and his wife Kelly, offers an extensive range of Belgian spirits, including gins, vodka, amaretto, and non-alcoholic options. The duo is not only the driving force behind the brand's creativity but is also actively involved in daily operations. Their ambition is to reach a younger audience and bring their drinks back into the spotlight, just as they did with their successful gins.
To achieve their growth ambitions, we have appointed a full-time salesperson who focuses on acquiring new customers and expanding their existing customer base. We are also organizing a pop-up store in the heart of Antwerp, which will open during the week of November 1st. This pop-up will serve as a platform to launch the new amaretto and invite existing customers and influencers to experience the products. This creates a unique opportunity to rebuild the hype around Buss Spirits.
In the first month of our collaboration, we have already made significant progress: the amaretto has had a strong start with many new customers and positive feedback. We are working with Buss Spirits on a thoughtful marketing strategy to maximize the impact of this launch. Additionally, we are considering the joint appointment of a CEO or business developer to further support the company’s growth.
With the focus on amaretto at this stage, we are well on our way to achieving our sales targets. If the results meet expectations by February, we plan to introduce other products to the market as well. Stay tuned for these exciting developments as we guide Buss Spirits on their journey to success!
